Start with the total landed cost
Add the purchase price, delivery quote, handling and any non-recoverable taxes. Keep recoverable VAT separate from profit calculations, while remembering its effect on cash flow. Use the actual pack size: a price per truckload cannot be compared directly with a price per pallet. If costs are unconfirmed, obtain a quote instead of treating them as zero.
Estimate saleable units conservatively
Count units that you can realistically sell after inspection. Allow for faults, incomplete sets, damaged packaging and unsold stock. A hypothetical batch of 100 units with 20 unsaleable items has only 80 revenue-producing units. That is an illustration, not an expected defect rate for any listing. Base your own allowance on confirmed condition and experience.
Use achievable selling prices
Research completed sales for the same model, condition and accessories rather than relying on recommended retail prices. Deduct marketplace commissions, payment costs, packing, postage, repairs and likely returns. Include your inspection and listing time. A high retail-value claim does not establish the price your customers will actually pay.
Calculate break-even and downside scenarios
Estimated profit equals net resale proceeds minus the total landed cost. Break-even net proceeds per saleable unit equal total landed cost divided by saleable units. Test a slower sales period, lower selling prices and a larger fault allowance. Do not spend money needed for essential operations on the assumption of guaranteed resale profit.
The single-pallet UK delivery estimate is £69. Multiple pallets and truckloads need a separate quote. Confirm current availability, contents, collection arrangements and VAT before committing to an order.